EMarketer estimates more than half of Chinese mobile users will use smartphone in 2015. The rise of cheap, domestically produced devices combined with escalating disposable income and faster broadband speeds is fueling China’s rapidly growing smartphone market. There will be about 184 million smartphone users in China, between 2014 and 2018, enables smartphone users in the proportion of the population grew from 36.3% to 51.1%.
In terms of digital access China Mobile market, most Chinese internet audiences will choose smartphone or advanced feature phone as the preferred Internet access.
Young, highly educated, adults living in cities were early in embracing smartphones. About 77% of 18-24 years old, 74.6% of 25-34 years old adults used smartphones used smartphone this year. In China, the smartphone penetration is highest among young adults, but there is still considerable room for significant users again. EMarketer predicts that by 2018, 91% of 18-24 adult 89% of 25-34 years old adults will choose smart phones for use.
Teenagers and older smartphone usage is very low, but the low coverage of the crowd will drive future growth in penetration rates. EMarketer predicts that by 2018 the three-fourths of teens (12-17 years old) and adults (35-44 years old) will use Smartphones, Smartphone users remain a minority among children and adults over the age of 45.
China’s male population more, which made Chinese male Smartphone penetration is higher than females, the number of users increased. EMarketer predicts that there will be 269.6 million men in China who will use smartphone regularly in 2014, 50.5% per cent of male mobile phone users. In contrast, females about 229.6 million smartphone users, accounting for 47.7% of cell phone users. Male and female smartphone user share of gap will be 8%, but as more women using smartphones, this gap will disappear. By 2018, the gender gap in Smartphone users in China will almost disappear.
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